It's that time of year again! Help them seize the (school) day with The Back to School Shop – your one-stop destination for everything kids need for the year ahead. From all the gear they need for dance lessons, sports practice & other extracurriculars, plus other must-haves like snacks & drinks, backpacks & lunch boxes, and more, you'll find all the elements of a great first day (and year). See why has the best selection of back-to-school gear from every kind of kid.